At the end of Unit 6, a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.
You can review a description for the components for your plan at the Marketing Plan Coach software on the text’s student website (Links to an external site.).
- You must not violate Park University’s guidelines with respect to plagiarism.
- Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
- Executive Summary
- Situation Analysis
- Company analysis
- Customer market analysis
- Competitive market analysis
- External market environment
- SWOT analysis
- Marketing strategy
- Target Market
- Implementation and control
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