unit 6 marketing plan report


At the end of Unit 6, a 2,500 word report is due that consists of a very brief marketing plan for either the business you wish to start, or an existing business of your choosing.


You can review a description for the components for your plan at the Marketing Plan Coach software on the text’s student website (Links to an external site.)Links to an external site..


  1. You must not violate Park University’s guidelines with respect to plagiarism.
  2. Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric for specific point assignments)
    1. Executive Summary
    2. Situation Analysis
      • Company analysis
      • Customer market analysis
      • Competitive market analysis
      • External market environment
      • SWOT analysis
    3. Marketing strategy
      1. Target Market
      2. Product
      3. Place
      4. Promotion
      5. Price
    4. Implementation and control


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