Which of the following is a definition of market segmentation?
- It refers to identifying distinct groups of customers whose needs, wants, and purchasing behavior differ from others.
- It refers to developing existing market segments and increasing market share within those segments.
- It refers to identifying the need for new products in existing markets and developing products for those markets.
- It refers to identifying new markets that can buy existing products.
QUESTION 29 Which of the following is a definition of market segmentation? was first posted on September 18, 2020 at 4:03 am.
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