Pricing Predicament-Marketing

Harvard Business Review: The Case of the Pricing Predicament #1

Read the case study: The Case of the Pricing Predicament (Links to an external site.).

Write a paper using Occidental Aerospace and Standard Machine Corporation as your examples, and explain pricing objectives

  • Discuss price elasticity
  • Discuss the total cost of this transaction
  • Finally, explain which of the three choices presented by Scott Palmer you would choose and why.

In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU Global library.

Posted in Uncategorized