marketing fdi project foreign direct investment

Country: India

Project: Gasification plant built in India so that the leftovers from agricultural farming can be converted into fuel to be used across the country, instead of being burned and adding to the pollution that India struggles with already. Gasification is taking those leftovers and combining them with a certain level of pressure, oxygen, and steam to create syn-gas instead of fulling combusting and creating pollutants. Syn-gas can be used as fuel or broken down further into its basic components (hydrogen, carbon monoxide, nitrogen) to be used in a variety of ways.

write about: 1- Economic Analysis 2- Relevant Elements from a Market Audit and Competitive Market Analysis and Preliminary Marketing Plan.

Requirements:

Based on your country analysis, presents a clear, well-thought out and articulated hypothetical project

Clearly articulates any relevant assumptions/constraints/etc. that helps to justify/explain/etc. your project selection*

outline/develop/present a hypothetical FDI project that capitalizes on the strengths of your country

12 point, Times New Roman, Double Spaced

Interesting, original, clear, concise, yet of adequate and substantial length to demonstrate a thorough understanding of the course material

Well formatted, easy to read, follow and understand, etc.

In other words… If you were a potential investor in this project, how would you want it to look, and what would you want it to contain?

Additional Resources:

http://www.investopedia.com/terms/f/fdi.asp

http://www.euromonitor.com/countries

http://www.ssfindex.com/

http://www.li.com/activities/publications/2015-legatum-prosperity-index

 

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