Corporate Strategy is the overall scopeand direction of a corporationand the way in which its various business operationsworktogether to achieveparticular goals. Corporate strategywas also developed by the team of professionals that communicated the vision, mission, and goals as well as the strategy.

You are required to select a leading transportation company in the market and write a report for 2000 to 2500 words, focusing on;

  • The benefits of having a mission, vision, aims and objectives in the transportation company.
  • How the transportation company implements their strategies and tactics that will deliver its aims and objectives towards the goals.
  • The aspects of strategies including organisational culture and power balance in decision making process.
  • The key areas of strategic change which recommended for the improvements in the transportation company.
  • Recommendation on how the transportation company could improve their strategic leadership and managing the stakeholder’s relationships.

Except airline company, you may choose a bus company or railway company.



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