In recent years celebrity chefs have become very popular. These chefs have also created new brands of products including grocery and cooking products (among others). These chefs have also endorsed existing products. Identify at least three products and three celebrity chefs. What do the products say about the chef and how do their products help to promote their “brand”? Do you regularly purchase any of the brands or products? Why? Would you consider this as co-branding? Why or why not? Identify a chef that you think has done the best job of creating a brand for him- or herself. Identify a chef that you think has done the best job of using his or her brand to promote another product. Support you selection with evidence.
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