University of Phoenix

Search for and watch controversial commercials from Cheerios

Research one of these campaigns.

Write a 700- to 1,050-word paper that addresses the following questions:

  • What was the goal of the campaign?
  • Was the campaign a success? Why? Include the factors upon which you based your analysis.
  • Did any aspect of this campaign fall short? Why?
  • Did this campaign go viral? Explain.
  • Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
  • Was the company able to replicate its success in subsequent campaigns?

Format your assignment according to appropriate course-level APA guidelines.

please include all references

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