University of Phoenix
Search for and watch controversial commercials from Cheerios
Research one of these campaigns.
Write a 700- to 1,050-word paper that addresses the following questions:
- What was the goal of the campaign?
- Was the campaign a success? Why? Include the factors upon which you based your analysis.
- Did any aspect of this campaign fall short? Why?
- Did this campaign go viral? Explain.
- Explain Integrated Marketing Communication (IMC) strategies, and describe how the company used them in the campaign?
- Was the company able to replicate its success in subsequent campaigns?
Format your assignment according to appropriate course-level APA guidelines.
please include all references
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